Snapchat Plus — officially written as Snapchat+ — is a paid subscription tier within the Snapchat app. It gives users access to exclusive, experimental, and pre-release features that are not available on the free version of Snapchat.
What Does Snapchat Plus Actually Give You?
The free version of Snapchat stays fully functional whether you subscribe or not. Snapchat+ sits on top of that — it adds customization options, social insight tools, AI-powered features, and early access to things Snap is still testing.
What's often overlooked is that Snapchat+ isn't just about status. A chunk of its feature set is genuinely useful for people who spend a lot of time on the app — things like knowing when friends rewatch your Stories, restoring lost streaks, or setting different notification sounds per contact.
In practice, most subscribers tend to be frequent users — people sending Snaps daily, maintaining streaks, and communicating primarily through the app rather than treating it as a casual scroll platform.
As reported by TechCrunch, Snapchat+ has surpassed 25 million subscribers, driving Snap's direct revenue to a $1 billion annualized run rate — a sign that a meaningful portion of the user base sees real value in the paid tier.
One clarification worth making early: "Snapchat Premium" is not an official product name. The correct name is Snapchat+. The confusion is common, but Snap has never used "Premium" as a product label.
Snapchat Plus Plans: Base, Lens+, and Platinum
As of 2025, Snapchat+ is not a single plan. Snap has expanded it into a small lineup, and understanding the difference matters before you decide whether to subscribe.
Standard Snapchat+
This is the base plan. It unlocks the full set of exclusive and experimental features, gives early access to features Snap is still rolling out, and includes all the customization tools. Ads remain present on this plan — that part does not change.
Lens+
Lens+ is a separate, more focused tier built around exclusive AR and GenAI Lenses. It's for users specifically interested in creative tools and Snap's augmented reality features rather than the broader Snapchat+ feature set.
Snapchat+ Platinum
Platinum includes everything in the base Snapchat+ plan but adds one meaningful difference: it removes Sponsored Snaps, Story ads, and Lens ads.
According to Bloomberg, Snap's subscriber base has shown consistent quarterly growth since the service launched, with the Platinum tier representing the company's push into the ad-free subscription space. If ad removal is the primary reason you're considering subscribing,
Platinum is the only plan that actually does that. It is currently available as a monthly plan and is not offered in every region.
Plan Comparison at a Glance
|
Feature |
Free Snapchat |
Snapchat+ (Base) |
Snapchat+ Platinum |
|
Core messaging & Snaps |
✓ |
✓ |
✓ |
|
Exclusive & experimental features |
✗ |
✓ |
✓ |
|
Early access to new features |
✗ |
✓ |
✓ |
|
Custom app icons & themes |
✗ |
✓ |
✓ |
|
AI-powered features |
✗ |
✓ |
✓ |
|
Snapchat+ Badge |
✗ |
✓ |
✓ |
|
Story & Lens ads |
✓ |
✓ |
✗ |
|
Sponsored Snaps |
✓ |
✓ |
✗ |
|
Exclusive AR/GenAI Lenses |
✗ |
Partial |
✓ |
Snapchat Plus Features — The Full List, Explained
This is where the subscription's actual value sits. The features are grouped below by category. Each one can be individually toggled on or off inside the app — you are not forced to use everything that comes with the plan.
Customization Features
Custom App Icon — Swap the standard Snapchat icon on your home screen with one from a growing library of designs.
Custom App Themes — Change the overall visual theme of the app interface beyond the default yellow-and-white.
Chat Wallpapers — Set a background image inside individual chats, either from Snap's pre-made options or your own camera roll.
Generative Chat Wallpapers — Use AI to generate a unique wallpaper for your chats rather than picking from a fixed set.
Custom Chat Colors — Adjust the color scheme within specific conversations.
Bitmoji Backgrounds & Generative Profile Backgrounds — Give your Bitmoji avatar a custom background, including AI-generated ones.
Exclusive Bitmoji Pet and Car Options — Access Bitmoji accessories — pets and cars — not available to free users.
Custom Notification Sounds & Ringtones — Set different notification sounds for different contacts so you know who is snapping without looking at the screen.
Capturing Color — Customize the color and badge appearance within the camera interface.
Friends & Social Features
#1 Best Friend — Pin one person as your top BFF. Only you can see the pin — the other person gets no notification.
Extended Best Friends List — See a broader list of your closest friends beyond the standard view.
Friend Solar Systems — Each of your eight closest friends is assigned a planet in your personal solar system, with the closest friend represented by the nearest planet. Tap the badge on a Friendship Profile to see where you sit in theirs.
Friends in Chat — See which friends are active or present within a shared chat.
Friend Snapscore Change — Get notified when a friend's Snapscore goes up, giving you a rough signal of their recent activity.
Stories & Snaps Features
Priority Story Replies — Your replies to other users' Stories appear more prominently to them.
Story Rewatch Indicator — See the 👀 emoji on your Story when one or more friends have watched it more than once. It shows a count — not the names of who rewatched.
Story Boost — Boost a private Story for 24 hours to increase its visibility among your friends. One boost is available per week and expires if unused.
Story Timestamps — See exactly when each viewer watched your Story.
Story View Notifications — Get notified when specific friends view your Story.
Custom Story Expiration — Set how long your Story stays live, from one hour up to one week.
Post View Emoji — Choose an emoji your friends see after they open one of your Snaps.
Peek a Peek — See the 👀 emoji in your Chat feed when a friend is currently looking at your
shared chat — but only if you are looking at the feed at the same moment.
Replay Again & Replay Your Own Snaps — Watch received Snaps or your own sent Snaps again after the initial view.
Lightning Snaps — Send Snaps faster with a streamlined capture-and-send flow.
AI-Powered Features
Snapchat+ includes several AI tools that are absent from the free version entirely.
AI Captions — Automatically generate captions for your Snaps using AI.
AI Creative Tools — Access generative creative tools for editing and producing Snap content.
Generative Chat Wallpapers — AI-generated wallpapers for chats, not just a filter selection.
Create a Bio for My AI — Personalize the My AI chatbot with a custom bio, making interactions feel more tailored.
Streaks & Scores
Streak Restore — Recover a broken streak without manually reaching out to Snap support.
Instant Streaks — Start a streak with a friend immediately rather than waiting through the standard initiation period.
Snapscore Multiplier — Earn Snapscore points at a faster rate than standard users.
Profile & Identity
Snapchat+ Badge — A black star symbol (✪) appears next to your display name, visible to friends. It is off by default — you toggle it on manually under your membership card in Profile settings.
Home Tab — Access a customized home screen tab within the app.
Gifting
Gift Snapchat+ — Purchase a 12-month Snapchat+ subscription for a friend. It is a one-time purchase, and if the recipient already subscribes, the gifted period begins after their current plan ends.
Snapchat Plus Pricing
Snap does not publish a single global price. Pricing varies by country and by the device you use (iOS vs Android), which means the number you see in the app is the relevant one for your account.
The most reliable way to check: open Snapchat, go to Profile → Settings → Snapchat+, and the available plans and their prices for your region will be displayed there.
A 7-day free trial is available for new subscribers. After the trial ends, the subscription auto-charges unless you cancel before the trial period closes. This is a standard auto-renew setup — worth being deliberate about if you're only testing.
Payment goes through your Apple ID (iOS) or Google account (Android), or a linked card depending on your setup.
Promo codes are also accepted as a sign-up method. If you have one, you can apply it during the subscription flow in the app.
Where Is Snapchat Plus Available?
Snapchat+ is currently available in the following countries: United States, Canada, United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates.
Availability can change as Snap expands the product. To confirm access for your account, go to Profile → Settings → Snapchat+ — if the subscription option appears, it is available in your region.
How to Subscribe to Snapchat+
- Open Snapchat and go to your Profile
- Tap Settings, then select Snapchat+
- Choose your preferred plan
- Select a subscription term and start the 7-day free trial if available
- Complete payment via Apple ID, Google account, or linked card
- Restart the app if features do not appear immediately
If you have a promo code, enter it during step 4 before confirming payment.
How to Cancel Snapchat Plus
You can cancel at any time. Access continues until the end of your current billing period — there is no mid-cycle refund through Snapchat directly. If you do not cancel, the subscription renews automatically.
Cancel on iPhone
- Open Settings on your iPhone
- Tap your name, then select Subscriptions
- Tap Snapchat+
- Tap Cancel Subscription
Cancel on Android
- Open the Google Play app
- Go to Subscriptions
- Select Snapchat+
- Tap Cancel Subscription and follow the prompts
Conclusion
Snapchat+ is a paid add-on — not a replacement for free Snapchat. It suits frequent users who want more control, insight, and customization. The 7-day free trial is a practical way to judge whether the features fit how you actually use the app..
Frequently Asked Questions
Is Snapchat Plus the same as Snapchat Premium?
No. Snapchat+ is the official product name. "Snapchat Premium" is not a real Snap product — it is a common misnomer. If you see that term used, it is referring to Snapchat+.
Does Snapchat Plus remove ads?
Only the Platinum plan removes Story ads, Lens ads, and Sponsored Snaps. The base Snapchat+ plan still includes ads.
What happens after the Snapchat Plus free trial?
The subscription auto-charges at the end of the 7-day trial unless you cancel beforehand. Cancellation is done through your device's subscription settings — iOS or Android.
Can I gift Snapchat+ to someone?
Yes. You can purchase a 12-month gift subscription for a friend from within the app. It begins after their current plan ends if they are already subscribed.
Do I have to use all Snapchat+ features?
No. Each feature can be toggled on or off individually in settings. You are not required to activate everything that comes with the plan.
