The most popular male TikTokers in 2025 span comedy, dance, fashion, and lifestyle — with Khaby Lame leading the pack at over 162 million followers. This list covers the top creators by follower count, what kind of content they make, and why audiences keep coming back.
Quick Answer — Top Popular Male TikTokers at a Glance
If you just want the numbers, here they are. The table below lists the most-followed male TikTokers in 2025, their primary content niche, and any publicly known brand partnerships.
|
Creator |
Handle |
Followers (Approx.) |
Primary Niche |
Known Brand Deal |
|
Khaby Lame |
@khaby.lame |
162M+ |
Comedy / Reaction |
Hugo Boss, Binance |
|
Zach King |
@zachking |
80M+ |
Magic / Illusion |
Chipotle |
|
Spencer X |
@spencerx |
52M+ |
Beatboxing / Comedy |
Coca-Cola, Pepsi, Vans |
|
Michael Le |
@justmaiko |
47M+ |
Dance / Choreography |
— |
|
Brent Rivera |
@brentrivera |
37M+ |
Comedy / Pranks |
— |
|
Benji Krol |
@benjikrol |
35M+ |
Lifestyle |
— |
|
Gilmher Croes |
@gilmhercroes |
35M+ |
Comedy |
— |
|
Noah Beck |
@noahbeck |
33M+ |
Lifestyle / Sports |
— |
|
Chase Hudson |
@lilhuddy |
30M+ |
Lifestyle / Music |
— |
|
David Dobrik |
@daviddobrik |
26M+ |
Comedy / Vlogs |
— |
|
Josh Richards |
@joshrichards |
25M+ |
Comedy / Lifestyle |
— |
|
Wisdom Kaye |
@wisdm8 |
9M+ |
Fashion |
— |
Note: Follower counts are approximate figures from publicly available data as of 2025. TikTok numbers shift regularly, sometimes by millions in a matter of weeks.
How This List Was Put Together
Creators were selected based on two things: follower count as the primary signal, and content niche diversity as a secondary consideration. Every account listed is active and publicly accessible. No paid placements are included here.
One honest limitation worth stating upfront — static lists age quickly on TikTok. A creator who ranks 8th today could rank 3rd in three months. Treat this as a reliable snapshot, not a permanent ranking.
How Male TikTok Content Actually Breaks Down
Before jumping into individual profiles, it helps to understand what male creators on TikTok mostly make. Comedy and reaction content dominates by a wide margin — not surprising given how well the format performs with TikTok's short-video algorithm.
|
Content Niche |
Share of Top Male Creators |
Example Creators |
|
Comedy / Reaction |
~35% |
Khaby Lame, Brent Rivera, Gilmher Croes |
|
Lifestyle / Personal Brand |
~25% |
Noah Beck, Benji Krol, Chase Hudson |
|
Dance / Choreography |
~20% |
Michael Le, Tony Lopez |
|
Magic / Performance Skills |
~10% |
Zach King, Spencer X |
|
Fashion |
~5% |
Wisdom Kaye |
|
Family / Vlogging |
~5% |
David Dobrik, Cole LaBrant |
What's often overlooked is that the top male creators rarely stick to one lane. Most of them layer multiple content types — a dance creator might also do comedy skits, or a lifestyle vlogger might jump on trending audio to boost reach. Niche clarity tends to be strongest at the start of a creator's career, and blurs as the following grows.
Top Popular Male TikTokers — Profiles by Niche
Comedy & Reaction Creators
Khaby Lame
Khaby Lame is the most-followed male TikToker in the world and the second most-followed account on TikTok overall. Originally from Senegal and based in Italy, he was laid off from a factory job during the 2020 pandemic and started posting videos as a way to pass time.
His content is almost wordless — he silently reacts to overcomplicated life hack videos by doing the same task in an obviously simpler way. The deadpan delivery works across every language barrier, which likely explains why his growth was so rapid globally.
He has since been named to the Forbes 30 Under 30 list and, as documented by Fortune, secured brand deals with Hugo Boss and Binance, with his manager indicating he was on track to earn $10 million in a single year largely from brand partnerships.
Brent Rivera
Brent Rivera started on Vine before the platform shut down, then rebuilt his audience on YouTube and TikTok. His content leans into comedy sketches and pranks, and he often films with friends and family members. What keeps his content performing is the consistency — he posts frequently and sticks to formats that his audience clearly responds to. He has over 37 million followers on TikTok and an equally sizeable YouTube presence.
Gilmher Croes
Gilmher Croes is an Aruban creator who built a massive following through short comedic videos. He frequently collaborates with his brother Jayden Croes, and the two also run a joint YouTube channel.
His humor is fast-paced and his videos tend to be polished for the short-form format — tight edits, clear punchlines, no dead air. At around 35 million followers, he consistently ranks among the top male creators on the platform.
Magic, Illusion & Unique Performance
Zach King
Zach King's content occupies a category almost entirely his own. He builds short videos around visual illusions — things appear, disappear, or transform in ways that look genuinely impossible.
His most-viewed TikTok, showing him apparently riding a broomstick, has surpassed 2.3 billion views and holds the record for the most-viewed TikTok video ever, according to data from Statista.
He started on Vine and made the transition to TikTok seamlessly. Beyond the platform, he has partnered with brands like Chipotle and built a loyal audience that spans age groups — not easy to do on TikTok.
Spencer X (Spencer Polanco Knight)
Spencer X is a competitive beatboxer who figured out how to make a fairly niche skill go viral. His videos tend to be comedic, with the beatboxing as a punchline or a performance moment.
He has shared a stage with Kendrick Lamar and Doug E. Fresh, and performed for brands including Coca-Cola, Pepsi, and Vans. With over 52 million followers, he's one of the more distinctive voices in the top-tier male creator space — there's genuinely no one else doing quite what he does at this scale.
Dance & Choreography
Michael Le
Michael Le, known online as @justmaiko, is widely recognized as one of TikTok's best known dancers. His content features original choreography and comedic dance videos, often starring his younger brother Jonathan. He regularly collaborates with other popular TikTok dancers and has built one of the more genuinely skill-based followings on the platform.
Dance content can be hard to sustain because trends move fast, but Michael Le has managed to stay visible by continually producing original work rather than just following existing challenges.
Tony Lopez
Tony Lopez is part of the Lopez Brothers duo alongside his older brother Ondreaz, and was a member of the Hype House collective during its peak years. His content centers on dance challenges and choreography. He tends to post regularly around trending audio, which keeps his content in the discovery algorithm.
His connection to the Hype House gave him significant early exposure, but he has built enough of an independent following to sustain his presence beyond the collective.
Lifestyle & Personal Brand
Noah Beck
Noah Beck's rise is a fairly clean example of how sports background plus good looks plus consistent posting leads to a large lifestyle following on TikTok. He originally played soccer at college level before pivoting to full-time content creation.
His videos mix sports content, comedy, and general lifestyle moments. He has over 33 million followers and a brand appeal that skews toward apparel and lifestyle categories.
Benji Krol
Benji Krol has built a following of over 35 million through lifestyle-oriented content. His videos tend to be aesthetic-driven and appeal to a younger Gen Z audience. He is one of the more globally recognized male creators outside the US-centric creator circles, with a notably international follower base.
Chase Hudson (Lil Huddy)
Chase Hudson, better known as Lil Huddy, co-founded the Hype House — a physical creator collective in Los Angeles that housed multiple TikTok stars under one roof (more on this below). He is credited with popularizing the e-boy aesthetic on TikTok: dark clothing, chain jewelry, heavy eyeliner.
In 2021 he released a debut single, "21st Century Vampire," marking a move toward music. His following of over 30 million reflects both his lifestyle content and his earlier role as something of a cultural figurehead for a specific TikTok subculture.
Josh Richards
Josh Richards gained traction through comedy and lifestyle content and has maintained a following of around 25 million. He has ventured into acting — most notably with a role in the film "Brother's Keeper" — and expanded his presence across Instagram and YouTube.
In practice, his content straddles the line between polished and casual, which tends to work well for audience retention.
Fashion
Wisdom Kaye
Wisdom Kaye stands out because fashion is genuinely underrepresented among the top male TikTokers. His videos experiment with androgynous styling and anime-inspired outfits and have earned him a devoted community interested in menswear done differently.
He has appeared in features by major fashion publications and is arguably the most credible male fashion voice currently operating primarily through TikTok. His following sits around 9 million — smaller than the comedy and lifestyle creators, but highly engaged within its niche.
Comedy Vlogs & Multi-Platform
David Dobrik
David Dobrik is interesting because his TikTok presence grew largely from an already-established YouTube audience. He started on Vine, built a massive vlog-style following on YouTube, and brought those viewers to TikTok with comedy content and giveaways.
He regularly collaborates with other major creators. His TikTok content is looser than his YouTube productions — shorter, more reactive — but it draws on the same comedic instincts that built his reputation.
Creator Collectives — Why Groups Like Hype House Matter
A few creators listed above are connected to what TikTok culture calls creator collectives — groups of influencers who live together or collaborate closely to cross-promote each other's content.
The Hype House, co-founded by Chase Hudson and Thomas Petrou, is the most prominent example. At its peak, it included names like Addison Rae, Tony Lopez, and Charli D'Amelio.
The Sway House was a rival collective with creators including Josh Richards and Bryce Hall.
What these groups actually did was accelerate follower growth through constant collaboration.
When creator A appears in creator B's video, both audiences get exposure to each other. At scale, this compounds quickly. In practice, most creators who came out of these collectives built large enough independent followings that they no longer rely on the group dynamic — but the early boost was significant and probably irreplaceable for some of them.
What Types of Brands Work With Male TikTokers
Not every brand is a natural fit for every creator. The table below maps content niche to typical brand category, based on publicly documented partnerships among the creators listed.
|
Content Niche |
Brand Category Fit |
Example |
|
Comedy / Reaction |
Consumer goods, food & beverage, tech |
Khaby Lame × Hugo Boss |
|
Dance |
Apparel, footwear, music streaming |
— |
|
Fashion |
Luxury goods, lifestyle, apparel |
Wisdom Kaye |
|
Lifestyle |
Travel, tech, fitness, grooming |
Noah Beck |
|
Magic / Performance |
Food & beverage, entertainment |
Zach King × Chipotle |
|
Beatboxing / Music |
Beverages, footwear, live events |
Spencer X × Coca-Cola |
What's often missed in brand-influencer matching is the audience composition question. A creator with 10 million highly engaged followers in a specific niche will frequently deliver better ROI for a targeted campaign than a creator with 80 million broadly distributed followers and lower engagement. Brands working with TikTok creators at scale commonly report this trade-off when reviewing campaign outcomes.
Follower Count vs. Engagement — What Actually Matters
Follower count gets most of the attention, but engagement rate is the more useful signal for assessing real influence. Engagement rate on TikTok is typically calculated as total interactions (likes, comments, shares) divided by views or follower count.
A creator with 10 million followers and an 8% engagement rate will often outperform one with 50 million followers and a 0.8% engagement rate — particularly for campaigns that depend on audience action rather than pure visibility.
|
Follower Range |
Typical TikTok Engagement Rate |
|
Under 1M |
5–9% |
|
1M – 10M |
3–6% |
|
10M – 50M |
1–4% |
|
50M+ |
0.5–2% |
Ranges are approximate industry benchmarks. Actual rates vary significantly by content type, posting frequency, and audience composition.
A Note on International Male TikTokers
Most of the names covered above are American or at least based in the US. That reflects the data — English-language content and US-based creators dominate the globally visible top tier. But it's not the full picture.
Khaby Lame is Senegalese-Italian and created content primarily in Italian before his global crossover. Gilmher Croes is from Aruba. Benji Krol has an audience that skews strongly international.
Beyond this list, creators from Southeast Asia, Latin America, and Europe have tens of millions of followers in their respective regions — they simply don't always surface in English-language search results. TikTok's own regional charts are the most reliable way to find creators outside the English-language content bubble.
Rising Male TikTokers to Watch in 2025
The names above are already established. These are creators who have been gaining momentum and are worth watching — not mega-influencers yet, but building real audiences.
- Khabane Lame's younger cohort — A wave of reaction-format creators is following Khaby Lame's wordless comedy template, some gaining millions of followers in under a year.
- Fitness and health creators — Male fitness content has grown significantly on TikTok as the platform ages up. Creators mixing workout content with humor or lifestyle storytelling are seeing fast follower growth.
- Gaming and commentary creators — TikTok's longer video format, introduced in recent years, has made gaming content more viable. Several male gaming creators have crossed 5 million followers without wide mainstream recognition.
- Finance and education creators — A smaller but fast-growing niche. Male creators who explain financial topics in accessible, low-jargon formats are finding consistent traction with millennial and older Gen Z audiences.
Conclusion
The most popular male TikTokers in 2025 cover a wide range — from Khaby Lame's globally wordless comedy to Wisdom Kaye's distinct fashion niche. Follower count is a starting point, not the whole story. Engagement, niche clarity, and content consistency are what separate long-term presences from one-viral-moment creators.
Frequently Asked Questions
Who is the most followed male TikToker in 2025?
Khaby Lame, with over 162 million followers. The Senegalese-Italian creator is also the second most-followed account on TikTok globally, behind Charli D'Amelio.
Which popular male TikTokers are best known for comedy?
Khaby Lame, Brent Rivera, Gilmher Croes, and David Dobrik are consistently recognized for comedy-first content. Each has a distinct style, though all rely on relatability and timing.
Are there popular male TikTokers focused on fashion?
Wisdom Kaye is the clearest example at significant scale. His content focuses on androgynous and experimental menswear, and he has crossover visibility in mainstream fashion media.
What is the Hype House and which male TikTokers were in it?
The Hype House was a Los Angeles-based creator collective. Chase Hudson co-founded it; Tony Lopez was a member. It served as a collaboration hub that helped multiple creators grow faster through cross-promotion.
How do follower counts and engagement rates differ?
Follower count measures audience size; engagement rate measures how actively that audience interacts. A smaller creator with high engagement often delivers more effective results for brand campaigns than a larger creator with passive followers.
